Detour specializes in narrative. This isn't something unique that we came up with on our own. It's not new or even innovative. It's simply at the heart of who we all are as individuals and as a community.
It's about meeting you where you are, seeing you do what you do best and telling that story. Narrative is what intrinsically connects us all to each other. It is the current that shows us we are not alone, not isolated, not independent. Narrative is the unveiling of our shared experience. Because when it comes down to it…
"One human life, closely observed, is everyone's life".
- Roger Ebert
Check out some recent work.
"Stories are a given – they permeate all cultures and interpretations of life. Narrative is such a fundamental way of thinking that there are even theories that say that stories are how we construct reality for ourselves. We use them to describe who we are, what we believe, where we are going, and where we came from."
(Frank Chimero, The Shape of Design)
Delve deeper into the process.
Want to know how we go about highlighting you doing what you do best? Read about our project with Centerline Geomatics & Kobot Design to get an idea for how we approach working with individual businesses to showcase your value and provide customers with an insight into your day to day. Centerline Geomatics … Read More
DETOUR WEDDINGS What’s a Detour Wedding all about? We’re not really wedding photographers. It’s not that we don’t like wedding photography or wedding photographers or the industry as a whole, it’s just that we don’t really fit in. We’re not great at gushing over flower choices or dress colours or shoes. We don’t always remember … Read More
Want to know how we can help you create, grow and engage your audience through a long-term marketing strategy? Read about our relationship with Riverbend Gardens and what we’ve been able to accomplish with them in the past few years. In the summer of 2006, I started a summer job as a field … Read More
Want to know more about how we partner with organizations to weave together a story with many moving parts to speak to a unified message? Read more about our annual report project with the Alberta Cancer Foundation to get an idea of how we can do the same for your project. When the Alberta … Read More
Want to know more about how we drop in to remote communities, businesses or organizations and capture the experience of being there? Read more about our project with the Fort Nelson Airport & Rhubarb Media to get a taste for how we work efficiently with organizations while staying true to their essence and message. … Read More